Digital Marketing Manager

We are looking for a dedicated and motivated Digital Marketing Manager to join our ever growing team. The ideal candidate will be able to work with multiple teams within the business to develop a strong digital marketing campaign across multiple channels.

The role will be responsible for increasing brand awareness and analysing the effectiveness of campaigns to optimise success.

Key Responsibilities

Create and execute a comprehensive digital marketing strategy to drive brand awareness, lead generation, and customer engagement across online channels

Collaborate with the marketing and product teams to align digital initiatives with overall business goals and product launches

Plan, launch, and manage digital campaigns across channels like social media, email

Continuously monitor and optimise campaigns for performance, adjusting targeting, messaging, and budgets to maximise ROI

Oversee the creation of digital content, including website copy, blogs, social media posts, and videos, ensuring all materials are on-brand, compliant, and resonate with the target audience

Track, analyse, and report on key metrics (e.g., engagement, conversion rates, and website traffic) to measure the effectiveness of digital initiatives

Use social listening tools to monitor conversations around the brand and industry trends to inform content strategies

Requirements

Proficiency in digital marketing tools, including Google Analytics, Google Ads, social media platforms, and email marketing software

Strong analytical skills with the ability to interpret data and metrics to optimise campaign performance

Experience in creating and managing compliant digital content, understanding industry regulations (e.g., HIPAA, FDA guidelines) for marketing in the healthcare space

Knowledge of SEO and SEM best practices, with experience in content optimisation and keyword research

Strong organisational skills with the ability to manage multiple projects, timelines, and campaigns simultaneously

Excellent communication and interpersonal skills, with experience collaborating with cross-functional teams

Benefits

Why Work With Us?

At Médetone, we are committed to creating a dynamic, innovative workplace where every team member has the opportunity to make a real impact. You'll be joining a growing company that's at the forefront of healthcare innovation, with the chance to contribute to exciting projects that are transforming patient care.

What We Offer

Access to cutting-edge technology and tools to support your work

Competitive Salary

A Collaborative and Inclusive Team Culture

Pension scheme

Employee discounts on our healthcare products

Opportunities for personal and professional development within a forward-thinking company