Senior Social Media Manager

Who We Are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary

You will lead social strategy, content, community, and performance, while developing a high-caliber, multidisciplinary social team. You will guide the launch and evolution of social brands and channels, ensuring the brand shows up with intention, humanity, and cultural relevance. This role transforms community from a reactive function into a creative, culturally fluent growth engine one that builds connection, advocacy, and lasting brand love.

Core Responsibilities

Social Strategy, Culture & Crisis

Shape and execute social strategy across existing and new brands

Activate major cultural, platform, and industry moments with relevance and speed

Guide the brand through political, cultural, or reputational moments with sound judgment, navigating ambiguity and stakeholder expectations to align teams around clear direction

Own social listening strategy to anticipate risks, spot opportunities, and inform responses

Partner with PR, legal, and brand teams on escalation and crisis response frameworks

Content & Creative Leadership

Oversee social content strategy across platforms and formats

Own the social editorial vision across platforms, setting the creative standard for quality, tone, and cultural relevance

Balance speed, experimentation, and brand integrity across always-on and campaign content

Community, Brand Love & Earned Impact

Lead community management as a strategic, creative discipline

Design and oversee community-led activations that drive brand love, advocacy, and earned media

Develop strategic gifting, outreach, and superfans programs

Champion community-sourced content, conversation formats, and storytelling

Ensure the brand shows up with humanity

Tools, Data & Best Practice

Own best practices across social tools, workflows, and governance

Lead dashboarding, reporting, and data visualization

Translate performance and insights into clear narratives for senior stakeholders

Ensure ways of working actively power tools for efficiency, insight, and scale

People Leadership & Team Growth

Manage and develop community managers, social planners, and creators

Develop the team's technical excellence and emotional maturity, enabling sound judgment, ownership, and sustainable performance

Foster a culture of psychological safety, accountability, and ambition

Lead with compassion, clarity, and purpose

Growth, Commerce & Innovation

Understand how organic social best syncs with paid media and ecommerce

Partner with performance teams to support conversion without compromising brand voice

Apply AI tools for content creation, ideation, workflow efficiency, and insight generation

Requirements

min of 10 years of experience in social media, community, or content leadership in a global brand

Proven people management and team-building experience

Deep understanding of social platforms, tools, and internet culture

Strong strategic thinking paired with hands-on execution instincts

Confidence navigating sensitive or high-pressure moments

Ability to translate data and complexity into clarity

Passion for beauty, fragrance, and cultural storytelling

Benefits

Premium Medical/Dental/Vision coverage

Find Your Magic Days

Volunteer Day

Professional Development Days

Birthday leave

Employee discounts Kayali products

Product gifting

Egg Freezing Benefits

Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.