Social Media and Brand Marketing Manager (Influencer Marketing)

Contract: 12 months (renewable/extendable)

Employment: Outsourced through Manpower Middle East

About the Role

We are seeking a Media & Brand Marketing Manager with a strong focus on content creation, viral marketing and AI-driven creativity. The ideal candidate will develop engaging, shareable content and drive brand visibility through creative campaigns and influencer collaborations.

Key Responsibilities

Create and manage content for social media platforms (Instagram, TikTok, YouTube, Facebook, etc.) and Q-commerce platforms (Amazon, Noon, Careem, Instashop, etc) with a focus on viral and trend-driven formats.

Use AI tools to generate ideas, visuals and videos that resonate with audiences.

Collaborate with influencers and manage partnerships to amplify reach.

Monitor social media trends and adapt content strategies accordingly.

Analyse performance metrics and optimize content for maximum impact.

Requirements

Bachelor’s degree in Marketing, Communications, Business or related field

Proven experience in social media management and content creation.

Strong understanding of viral content, trends and audience engagement.

Experience working with influencers and managing influencer campaigns.

Familiarity with AI content creation tools, including but not limited to: ChatGPT / Jasper (captions, scripts), Midjourney / DALLE (visuals), Canva AI / Adobe Firefly (design automation), and/or Runway / Synthesia (video generation)

Excellent copywriting and storytelling skills.

Analytical and data-driven mindset with proficiency in reporting analysis.

Excellent communication skills with ability to work in a fast-paced environment.

Knowledge of the UAE market and cultural nuances.