//Social Media Manager

Location: Abu Dhabi

Duration: Full time/Part Time/Freelance/Remote

On-going

The Social Media Manager will ultimately be responsible for planning, implementing, managing, monitoring and reporting the client’s social media strategy for a well-known Abu Dhabi brand. Ensuring that the client’s social media campaign KPIs are aligned with the marketing objectives.

Operational

Digital Experience

Digital knowledge and experience managing digital ad campaigns preferred

Understanding of SEO (Search Engine Optimization)

Social Media

Experience designing, planning, implementing, monitoring and reporting on ad campaign’s performance essential

Experience with Facebook and Google advertising and analytics

Ensure delivery of Social Media planning, implementing, monitoring and reporting steps are followed:

Social Media Strategy

Review competitor’s social media

Set clear and specific goals and objectives for all social media channels individually

Discuss key themes and messages

Discuss content style

Discuss graphic style

Discuss and develop video style

English vs Arabic

Knowledge of Key dates (International and National days)

Meet with client to review social media strategy

Approve final social media strategy with client and Digital Qube

Ensure final client sign off before proceeding with campaign

Campaigns

Suggest campaign themes and promotional ideas for social

Produce Campaign calendar high level

Review incentives and competitions

Develop Project Plan & Handover dates

Boosting strategy High level

Agree on last minute request timeline

Review

Approve

Sign off

Posting

Write posts

Discuss posts with graphic designer

Create design with image preview

Send first draft

Review

Update edits

Finalise design

Purchase images

Review

Approve

Sign off

Community Management

Agree strategy for managing the online community

Set up discussion boards

Write guidelines for responding to comments

Agree approach

Write standardised answers

Social media guidelines and policy

Branded style for posts

Tone of voice

Discuss

Agree

Reporting

Reporting (daily, weekly)

Analytics Reports

ROIs

Relationship Management

It is essential to have develop and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.

Work closely with client and graphic designer for delivery of digital assets

Social media reporting -monitor, analyse and prepare social media reporting, ensuring campaign KPI’s are aligned with campaign objectives

Develop and maintain strong stakeholder relationships

Personal Specification

Minimum Experience

Educational Qualifications

Technical Knowledge

Other Requirements

Language

Demonstrated experience creating, implementing and monitoring social media campaigns

Weekly reporting on social media campaign performance KPIs and ROI

Ability to work with multicultural teams in a professional manner

PowerPoint and Excel

Ability to interpret reports from Google, Facebook and Adobe analytics

Social media experience managing social media ad campaigns and reporting

Ability to write authentic copy that is reflective of the tone and voice of the client’s brand

Ability to work closely with client and graphic designer to deliver creative assets required

Strong relationship management skills with Internal and External stakeholders

Strong communication skills

Ability to identify potential negative or crisis management situations across client’s social media platforms

Continual monitoring of client’s competitor’s social media platforms

Ability to translate and communicate data into actionable items

Excellent time management skills

High attention to detail

Ability to work under tight deadlines

Excellent English – spoken and written

Min 1-4 years of Digital and Social media experience

Diploma level as a minimum

Understanding of social media platforms, (Facebook, Twitter, Instagram, YouTube, Pinterest etc.)

Proficient in Facebook and Google analytics

Skills And Abilities

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